What is DTC (Direct-to-Consumer) Wine Purchasing?

Direct-to-Consumer (DTC) wine purchasing is when you buy wine directly from the winery, without going through a distributor, wholesaler, or retail store. Instead of a middleman, your order ships straight from the vineyard to your door.

It’s how small, family-owned wineries in Napa, Sonoma, the Finger Lakes, Walla Walla, and beyond connect with wine lovers across the country. You can explore limited-production vintages, seasonal releases, and exclusive blends that often never appear on store shelves.

Why DTC Wine Purchasing Matters

• More Choice. Stores typically stock the most commercial brands. DTC opens up the world of small-lot, artisan wines you’d otherwise never find locally.

• Fresher, Better Quality. Your wine comes straight from the winery’s cellar—stored and shipped under optimal conditions.

• Direct Support for Wineries. When you buy DTC, more of your purchase price goes back to the people who grow the grapes and craft the wine.

• A Deeper Connection. Many wineries offer tasting notes, pairing suggestions, and stories about the winemaker with each shipment, making every glass more meaningful.